Page 598 - MOE ENGLISH PR REPORT - JANUARY 2025

1/21/25, 1:41 PM Latest News
More than just a visual marvel, the farm adds to the region's rich heritage, where centuries-old stone and
mud houses stand as a testament to its enduring history.

The farm welcomes visitors with a fragrant display of blooming roses, drawing thousands of tourists from
around the world to its stunning landscapes.

The farm has rapidly become a leading green tourism destination, contributing to the UAE’s growing list of
scenic spots developed and maintained by Emiratis.

Highlighted as part of the fifth season of the ‘World’s Coolest Winter’ campaign, under the theme of
‘Green Tourism,’ this initiative is a collaboration between the Ministry of Economy, the National Agricultural

Center, and local tourism authorities.
The campaign aims to foster community engagement in sustainable farming practices and boost tourism
to sustainable agricultural projects.

This effort is in line with the UAE’s domestic tourism strategy, launched by His Highness Sheikh
Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to

establish a comprehensive and integrated national tourism framework.
Rare varieties
Mohammed Obaid Al Mazrouei's passion for farming began nearly a decade ago, inspired by his father, a

pioneer in the agricultural field.
Starting with just 200 rose plants, he dedicated his efforts and expertise, gained from years of travel

around the world, to create a garden exclusively dedicated to roses and flowers. Today, his farm hosts
tens of thousands of roses, both common and rare varieties imported from countries like the UK,

Netherlands, Bosnia, and the USA.
These flowers are meticulously arranged across a flat area of approximately 564 square meters,

surrounded by mountains on all sides.
The farm boasts a diverse selection of roses, including Snapdragons, Salvia, Statice, Yarrow, Dara,
Colorado, Larkspurs, Zinnia and Chrysanthemum, among many others, in a stunning array of colours.

Key destination for nature lovers.
UAE Flower Farm welcomes visitors and tourists throughout the year, offering a chance to enjoy stunning

landscapes daily.
Guests can experience the unique opportunity to pick and create flower bouquets, relax among the

blossoms, and indulge in light meals and refreshments.
The farm also provides activities such as horseback riding and taking photos.

In addition, the farm offers free entry for senior citizens, people of determination, and children under three
years old.
Known as a key destination for nature lovers and those eager to discover the charm and beauty of the

UAE's regions, the farm also invites visitors to explore the Asimah area’s historical landmarks and enjoy
its picturesque landscapes and mild climate year-round.

The area is especially spectacular during the rainy season and spring, when its natural beauty is at its
peak.

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