Page 3 - GAS PR REPORT - August 2024
P. 3
PR REPORT
General Authority of Sports
August 2024
1 Press Release was issued for the General Authority of Sports
2 Statements were issued for the General Authority of Sports
3 Event Evaluations were made for the General Authority of Sports
8 Content Developments were made for the General Authority of Sports
The Press Release was sent to all local, Pan Arab publications.
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 708,400
*Arabic Total Value of Spend 1:4 AED 2,833,600
English Total AED 581,200
*English Total Value of Spend 1:4 AED 2,324,800
TOTAL AED 5,158,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
