Page 3 - MOE ARABIC PR - MAY 2024 (Part 2)
P. 3
PR REPORT
Ministry of Economy
February 2024
28 Press Releases were issued for Ministry of Economy
6 Statements were prepared for Ministry of Economy
2 Media Invites were made for Ministry of Economy
19 Speeches were prepared for Ministry of Economy
8 Media Coverages were conducted for Ministry of Economy
29 Content Development were made for Ministry of Economy
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 25,850,900
*Arabic Total Value of Spend 1:4 AED 103,403,600
English Total AED 6,442,100
*English Total Value of Spend 1:4 AED 25,768,400
TOTAL AED 129,172,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
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FAX: +971 4 4549528 Dubai, United Arab Emirates WEBSITE: www.orientplanet.com
