Page 3 - MOE ARABIC PR - MAY 2024 (Part 2)
P. 3

PR REPORT


                                  Ministry of Economy






                                              February 2024



                 28 Press Releases were issued for Ministry of Economy

                 6 Statements were prepared for Ministry of Economy
                 2 Media Invites were made for Ministry of Economy

                 19 Speeches were prepared for Ministry of Economy

                 8 Media Coverages were conducted for Ministry of Economy
                 29 Content Development were made for Ministry of Economy

                 The Press Releases were sent to all local, Pan Arab English and Arabic publications.

                 TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


                    A  r  a  b  i  c     T  o  t  a  l                    A  E  D                              25,850,900

                  *Arabic Total Value of Spend 1:4                     AED                          103,403,600

                  English Total                                                       AED                              6,442,100

                  *English Total Value of Spend 1:4                    AED                            25,768,400

                  TOTAL                                                AED                          129,172,000



                 *This calculation is based on the principle that editorial has four times the value of paid-for
                 advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
                 is four times more than paid-for advertising.







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                                FAX: +971 4 4549528           Dubai, United Arab Emirates   WEBSITE: www.orientplanet.com
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