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PR REPORT
Logicom
October 2023
4 Press Releases were issued for Logicom
8 Interviews were conducted for Logicom
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 477,400
*Arabic Total Value of Spend 1:4 AED 1,909,600
English Total AED 368,400
*English Total Value of Spend 1:4 AED 1,473,600
TOTAL AED 3,383,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
