Page 102 - AJMAN TOURISM PR REPORT - February 2025

2/26/25, 10:40 AM Latest News
experiences, in addition to highlighting successful tourism models from across the Arab world.
H.E. Mahmood Khaleel Alhashmi further explained how the UAE is actively working to cement its status as a

leading global tourism hub through a comprehensive strategy that prioritises innovation, in line with global
trends and the rapid advancements in the industry. H.E. Alhashmi added, "This session reflects our wise

leadership's emphasis on sustainability and economic diversification as core strategic priorities, which aligns
with the UAE Centennial 2071 vision to position the country as the world’s most innovative and sustainable

tourism hub. In this regard, the ATDD is integrating innovation across all its initiatives to advance national and
regional objectives, with a particular focus on enhancing visitor experiences through cutting-edge

technologies such as digital tourism and artificial intelligence.”
The session was also attended by entrepreneurs in the tourism sector, including Patrick Antaki, Vice
President of Operations for the Middle East at Valor Hospitality; Rasha Youssef, Founder of Fafla Travel; and

Darren Derieh, Founder of Turhal Al-Asayel Travel and Tourism Experiences. Participants showed great
interest in the discussion, actively sharing their thoughts and experiences on global best practices. The

session concluded with several key recommendations for driving innovation in Arab tourism, promoting
collaboration between government and private entities to promote innovation-driven tourism projects,
adopting modern digital solutions to improve tourism services, encouraging entrepreneurship in the sector,

and introducing specialised training programs to empower tourism professionals with advanced technological
skills.

In line with the ‘We the UAE 2031’ vision, which seeks to increase the tourism industry's contribution to the
national economy and promote sustainable tourism development, the department aims to accelerate the

sector's growth by establishing a vibrant environment that encourages new ideas and supports
entrepreneurial innovation.

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