Page 52 - AJMAN TOURISM PR REPORT - February 2025

2/26/25, 10:09 AM Ajman Department of Tourism Development partner with Kalimat Group to publish an illustrated children’s book - Middle East Busi…
Ajman Department of Tourism Development partner with Kalimat

Group to publish an illustrated children’s book

February 25, 2025 15

The Ajman Department of Tourism Development (ADTD) signed a cooperation agreement with Kalimat Group, a leading institution dedicated to developing and
publishing literary works and valuable books for children, to publish and distribute an illustrated children’s book titled ‘Baba Hameed.’

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The agreement comes in line with the shared goals of both parties to foster culture and knowledge among children and adolescents by offering rich and diverse
resources that nurture a habit of reading and exploration. Additionally, it aims to cultivate a passion for learning and a spirit of discovery, empowering young
readers to unlock their potential, expand their imagination and instil meaningful values. This, in turn, nurtures their character development and equips them
with the confidence and resilience required to successfully navigate the future.

His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development, said: “We are excited to partner with Kalimat
Group, a leading institution that aligns with our belief that supporting the development of young children is an investment for a prosperous future. Reading
holds a vital role in enhancing critical and creative thinking skills, opening new avenues of knowledge and culture. Through this collaboration, we aim to support
meaningful literary production that enriches Arabic content for children, reinforces their cultural identity and instils positive values that empower them to
contribute towards a prosperous future.”

H.E. Alhashmi added: “We are dedicated to supporting projects that strengthen Ajman’s position as a hub for culture and knowledge. We hope that the story of
‘Baba Hameed’ will give a unique experience to children that stimulates their imagination and encourages them to explore and learn through an engaging and
innovative method.”
Ahmed Abdul Salam Al Ali, General Manager of Kalimat Group, said: “This agreement embodies Kalimat Group’s dedication to fostering culture and spreading
knowledge. It further underscores our commitment to providing children and adolescents with greater opportunities to learn, explore and embrace opportunities
to create a brighter future. It also reflects our commitment to forging alliances with local and international organisations, in line with our mission to provide
children and adolescents—especially those with limited access—the chance to discover a wide selection of books and reading materials across different subjects
and genres, both within the Arab world and globally.”

This agreement complements ADTD’s efforts to nurture a culture of reading and knowledge among younger generations as part of Ajman’s vision of becoming a
leading cultural hub that supports talented youth. The partnership highlights the importance of collaboration between cultural and tourism institutions in
creating a lasting and sustainable impact on society while fostering intellectual and cultural growth of future generations.

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