Page 3 - UNIFONIC PR REPORT SEPTEMBER 2023
P. 3
PR REPORT
Unifonic
September 2023
1 Press Release was issued for Unifonic
5 Interviews were secured for Unifonic
The Press Release was sent to all local, Pan Arab Arabic and English publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 335,200
*Arabic Total Value of Spend 1:4 AED 1,340,800
English Total AED 293,500
*English Total Value of Spend 1:4 AED 1,174,000
TOTAL MEDIA VALUE: AED 2,514,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
