Page 3 - HBMSU PR REPORT - MAY 2025
P. 3
PR REPORT
Hamdan Bin Mohammed Smart
University
May 2025
2 Press Releases were published for HBMSU
1 Photo Caption was issued for HBMSU
2 Statement were made for HBMSU
5 Interviews were conducted for HBMSU
8 Content Developments were madde for HBMSU
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,654,900
*Arabic Total Value of Spend 1:4 AED 6,619,600
E n g l i s h T o t a l A E D 581,700
*English Total Value of Spend 1:4 AED 2,326,800
TOTAL AED 8,946,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
