Page 3 - GAS PR REPORT - January 2023_Neat
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PR REPORT
General Authority of Sports
January 2023
1 Press Release was issued for General Authority of Sports
2 Media Invitations were made for General Authority Sports
8 Content Developments were made for General Authority of Sports
The Press Release was sent to all local, Pan Arab publications.
TOTAL VALUE ‐ ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 7,829,600
*Arabic Total Value of Spend 1:4 AED 31,318,400
E n g l i s h T o t a l A E D 6,379,900
*English Total Value of Spend 1:4 AED 25,519,600
T O T A L AED 56,838,000
*This calculation is based on the principle that editorial has four times the value of paid‐for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid‐for advertising.
