Page 3 - LAMBORGHINI PR REPORT - April 2024
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PR REPORT



                   Lamborghini Abu Dhabi & Dubai



                                                   April 2024





               3 Influencer Collaboration were made for Lamborghini

               1 PR initiative was made for Lamborghini



               TOTAL VALUE –  ENGLISH MEDIA COVERAGE IN AED.

               English Total                                             AED                             260,400


                *English Total Value of Spend 1:4                        AED                          1,041,600

                TOTAL                                                    AED                          1,041,600

               Total English Media Reach                                                        23,380,400



               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of

               editorial is four times more than paid-for advertising.
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