Page 3 - BKN301 PR Report - March 2024
P. 3
MEDIA MONITORING REPORT
(March 2024)
BKN301
1 Press Release was issued for BKN301.
1 Opinion Pieces was issued for BKN301.
1 Interview was conducted for BKN301.
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 604,000
*Arabic Total Value of Spend 1:4 AED 2,416,000
English Total AED 328,700
*English Total Value of Spend 1:4 AED 1,314,800
TOTAL AED 3,730,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
