Page 3 - FUGRO REPORT JANUARY 2024
P. 3
PR REPORT
FUGRO
January 2024
1 Content Development was made for Fugro
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 453,700
*Arabic Total Value of Spend 1:4 AED 1,814,800
English Total AED 35,400
*English Total Value of Spend 1:4 AED 141,600
TOTAL AED 1,956,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
