Page 3 - INTERNATIONAL SOS PR REPORT FEBRUARY 2024
P. 3
PR REPORT
International SOS
February 2024
3 Press Releases were issued for International SOS
3 Interviews were conducted for International SOS
1 Content Development were made for International SOS
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,206,700
*Arabic Total Value of Spend 1:4 AED 4,826,800
English Total AED 757,800
*English Total Value of Spend 1:4 AED 3,031,200
TOTAL AED 7,858,000
Total Arabic Media Reach 419,838
Total English Media Reach 6,751,959
Total No. of Coverage 95
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
