Page 406 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

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2/28/25, 4:32 PM UAE hotels generate $10.10bln in first 10 months of 2024
Al Marri stated that these figures highlight the expanding growth of Emirati tourism across various
sectors, supporting the National Tourism Strategy 2031. This strategy is designed to boost the tourism
sector’s GDP contribution to AED450 billion by 2031.

Chairing the first 2025 UAE Tourism Council meeting, Al Marri highlighted innovative projects and
initiatives as drivers of anticipated sector growth this year.

The council, comprising heads and directors-general of local tourism authorities, discussed the
successful outcomes of the fifth edition of the 'World's Coolest Winter' campaign and its crucial role in

strengthening the UAE's position as a leading global tourism destination.

The council also explored diverse tourism initiatives and projects planned for this year to further
stimulate the sector's growth.