Page 49 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

Press Release

goods prices and protecting consumers. The initiative enhances consumer confidence in
government oversight while stimulating local consumption, driving economic growth, and
boosting market competitiveness." H.E. added that the platform leverages cutting-edge
technologies to enhance governance, transparency, and monitoring in the country’s commodities
market, in line with the UAE’s newly adopted pricing policy for essential consumer goods.

H.E. continued: "The launch of this platform coincides with the declaration of 2025 as the ‘Year
of Community.’ The platform supports the objectives of this initiative by strengthening the
capabilities of relevant authorities to enforce approved policies, ensuring a secure and fair
environment for consumers when purchasing essential goods. It guarantees fair pricing, protects
society from sudden price hikes, regulates inflation rates, and combats monopolistic practices and
price manipulation. These efforts will benefit all segments of society, including both citizens and
residents, safeguarding their interests and rights."

New regulatory platform powered by advanced technology

The platform integrates a vast network of consumer cooperatives, hypermarkets, and major retail
chains that collectively represent over 90 per cent of domestic trade in essential consumer goods
across the seven emirates. This broad reach reinforces its pivotal role in strengthening government
oversight, enforcing relevant laws and policies, and enhancing transparency within the national
consumer protection framework. Furthermore, it plays a crucial role in stabilizing prices,
safeguarding consumer rights, and preventing manipulation or monopolistic practices in real time.
By harnessing cutting-edge technology and global best practices, the platform enhances regulatory
tools for the Ministry of Economy and its partners across all emirates.

It employs advanced data collection and analysis technologies to provide transparent, real-time
databases accessible to regulatory stakeholders at the Ministry of Economy and local departments.
These databases offer insights into pricing trends and the movement of essential consumer goods.
A live price tracking system, coupled with automated alerts, identifies goods and outlets exceeding
price caps, enabling swift detection of monopolistic practices or price manipulation. Additionally,
an integrated mapping feature allows instant location identification, empowering authorities to take
immediate action, ensure market integrity, and enhance price forecasting. This strengthens their
ability to proactively prevent disruptions and intervene swiftly to maintain consumer market
stability.
Furthermore, the platform contributes to monitoring the quality of essential consumer goods in the
markets, ensuring their compliance with approved health and commercial standards and
specifications. It also enables Ministry officials and economic departments to establish price
duration curves and track changes by product or origin, compare prices between outlets across
different emirates and between branches of the same outlet. Additionally, the platform generates

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