Page 496 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

2/28/25, 3:14 PM Hospitality Advisory Council holds its first meeting of 2025 to discuss new mechanisms to boost the sector's growth and attractivene…
introduction of diverse array of tourism initiatives and projects that will reinforce the UAE's position as a leading
global tourism destination.

During the meeting, H.E. said: 'The UAE's hospitality sector is experiencing continued growth, as the total number of
guests in our hotel establishments across the seven emirates reached around 24.9 million in the first ten months of
2024, indicating a 9.5 per cent growth. The total number of hotel nights amounted to 85 million during this period,
reflecting an eight per cent growth compared to the same period in 2023. In addition, the total number of hotel

establishments in the country reached 1,246 by the end of October 2024, with a two per cent growth.

The meeting discussed various innovative tourism initiatives that the UAE could introduce as a special guest country

at the G20 Summit 2025 taking place in South Africa. These will be designed to boost tourism sustainability, reduce
carbon emissions, and localise the cutting-edge technology across the diverse sectors and activities within the sector.

Additionally, the meeting explored marketing strategies to promote the 'Major Tourism Pathways' project, which seeks

to harmonise the travel experience throughout the seven emirates while also highlighting their cultural diversity,
encouraging visitors to explore them.

Furthermore, the Council meeting explored the possibility of introducing a new tourism training program called

‘Summer Hospitality Camps,' aimed at boosting Emiratisation in the sector by engaging more youth. Its goal is to
cultivate local workforce competencies and skills in the sector, offer practical training, and raise awareness on
tourism's role in the country's national economic growth. This program will be available to students who are 16 years

old and above.

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