Page 57 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

Press Release

In conjunction with UAE Innovat es 2025

Ministry of Economy launches ‘IP Sport’ initiative in collaboration
with Ministry of Sports to enhance IP rights protection and

stimulate innovation in national sports sector

• H.E. Al Saleh: The initiative contributes to the integration of IP
applications into the country's sports sector

• H.E. Ghanem Al-Hajri: Innovation & IP protection key to supporting the
sector’s development and attracting sustainable investments

Abu Dhabi, 15 February 2025 - The Ministry of Economy (MoEc) launched the ‘IP Sport’
initiative in collaboration with the Ministry of Sports under the slogan ‘In the world of Sport, we
respect IP rights as we respect the rules of the game’. The initiative aims to achieve a sustainable
balance between adherence to fair play and respect for IP rights, while protecting sports trademarks
in the country. It contributes to supporting and stimulating innovation and investment in the sports
sector, creating an encouraging sporting environment that upholds IP rights, and raising awareness
on these rights among those working in the sector. These efforts fall in line with national objectives
to enhance the UAE's position as a leading global destination for innovation and creativity.

The initiative was launched at an event organized by the Ministry in the presence of the initiative’s
partners, led by the Ministry of Sports, the Brand Owners’ Protection Group, the Emirates
Intellectual Property Association, the UAE Sports Sciences Centre and Sports Medicine Center,
Danube Sports World, the International Association for the Protection of Intellectual Property -
UAE, and the Dubai Intellectual Property Hub. It coincided with the UAE's celebration of
Innovation Month this year under the theme ‘The UAE Innovates 2025’.

H.E. Abdullah Ahmed Al Saleh, Undersecretary of the Ministry of Economy, explained that the
UAE has established its leading position regionally and globally in developing a comprehensive
system for the protection of IP rights based on international best practices. This was achieved
through the adoption of advanced legislation and the launch of innovative initiatives that support
creators and innovators across various sectors including sports, which is one of the key drivers of

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