Page 786 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

2/25/25, 11:34 AM HE Dr. Thani Bin Ahmad Al Zeyoudi Inaugurates 2nd Edition of Japan Trade Exhibition at DWTC
exhibition highlights the growing interest of Japanese companies in expanding their presence in the UAE and
the broader Middle East.

Mai Sakaue, CEO of Maico Enterprise, praised the significant expansion of the exhibition, with over 100
exhibitors from various sectors, including technology, artificial intelligence, aerospace, food industries,
sustainability, healthcare, and more. She also highlighted the historical significance of trade relations between
Japan and the Arab world, which dates back over a thousand years, and announced a special incense ritual
performance to commemorate this long-standing relationship.

The event is expected to attract around 30,000 visitors from the UAE, Middle East, and North Africa. Among
the key exhibitors are leading Japanese companies like ITOEN, a major beverage brand, and AVITA, an
innovative AI-driven startup. Several Japanese startups are also participating, seeking investment and funding
opportunities in the UAE, which has a reputation for being a pro-business environment that supports emerging
enterprises.

The Japan Trade Exhibition remains an essential platform for strengthening trade, investment, and cultural ties
between Japan, the UAE, and the wider Middle East, offering unparalleled opportunities for collaboration and
business development.

https://www.dayofdubai.com/news/he-dr-thani-bin-ahmad-al-zeyoudi-inaugurates-2nd-edition-of-japan-trade-exhibition-at-dwtc 2/2