Page 829 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

2/24/25, 3:11 PM Second Edition of Japan-Kyoto Trade Exhibition opens in Dubai - Aletihad News Center
trading partner of the UAE globally, while the country is Japan’s first trading partner in the Gulf region," Dr. Al Zeyoudi
said.

He elaborated, “The two countries launched talks to reach a comprehensive economic partnership agreement last

November, and it is expected that we will complete this agreement before the end of this year, opening up great
horizons and providing promising opportunities for the private sector and business communities on both sides to build
long-term partnerships that contribute to joint economic growth.”

The Japan-Kyoto Trade Exhibition is set to become an annual fixture in the Middle East, providing a platform for
Japanese businesses to showcase their products and services while enabling UAE-based enterprises to explore new
commercial opportunities.

Organised by Maico Enterprise, the exhibition aligns with the growing interest of Japanese companies in expanding
their footprint in the UAE and the broader Middle East, particularly as the two nations advance negotiations on a
Comprehensive Economic Partnership Agreement (CEPA).

CEO of Maico Enterprise and Chair of the Executive Committee for the Japan Trade Exhibition, Mai
Sakaue, emphasised the event’s significant growth in participation, with over 100 exhibiting companies and brands.

This expansion underscores the UAE’s importance as a gateway for Japanese businesses seeking regional
expansion.

Additionally, more than 20 Japanese companies will attend to explore future participation.

On September 18, 2024, the UAE and Japan initiated discussions on a Comprehensive Economic Partnership

Agreement (CEPA) to unlock new economic collaboration opportunities and drive sustainable growth.

The Japan Trade Exhibition, taking place from February 10-12, 2025, highlights a diverse array of Japanese
companies from sectors including technology, artificial intelligence, aerospace, food industries, engineering,
sustainability, tourism, healthcare, arts, and crafts.

The exhibition aims to explore trade and investment prospects while leveraging Dubai’s strategic location as a global
business hub.

As the first comprehensive platform dedicated to showcasing Japanese innovation in the UAE and GCC, the exhibition
offers an unparalleled opportunity to connect with industry leaders, buyers, retailers, and key decision-makers across
multiple sectors in Japan, the UAE, and the wider Middle East.

Additionally, it fosters cultural exchange between the two nations.

Sakaue said, “We are thrilled to launch the second edition of the Japan Trade Exhibition, a unique platform for
Japanese industries to establish strong business ties with UAE companies while celebrating Japan’s rich industrial and
cultural heritage. With approximately 30,000 visitors expected, we anticipate an outstanding opportunity for attendees
from the UAE, the Middle East, and North Africa."

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