Page 841 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

On 18th September 2024, the UAE and Japan initiated discussions on a
Comprehensive Economic Partnership Agreement (CEPA) to unlock new

economic collaboration opportunities and drive sustainable growth.

The Japan Trade Exhibition, taking place from 10-12 February 2025, highlights
a diverse array of Japanese companies from sectors including technology,

artificial intelligence, aerospace, food industries, engineering, sustainability,
tourism, healthcare, arts, and crafts. The exhibition aims to explore trade and
investment prospects while leveraging Dubai’s strategic location as a global

business hub.

As the first comprehensive platform dedicated to showcasing Japanese
innovation in the UAE and GCC, the exhibition offers an unparalleled

opportunity to connect with industry leaders, buyers, retailers, and key
decision-makers across multiple sectors in Japan, the UAE, and the wider
Middle East. It also fosters cultural exchange between the two nations.

Sakaue said, “We are thrilled to launch the second edition of the Japan Trade

Exhibition, a unique platform for Japanese industries to establish strong
business ties with UAE companies while celebrating Japan’s rich industrial and

cultural heritage. With approximately 30,000 visitors expected, we anticipate
an outstanding opportunity for attendees from the UAE, the Middle East, and

North Africa."

She added, “The event features over 100 exhibitors spanning industries such

as technology, robotics, and aerospace, including cutting-edge solutions from
Japan’s digital space industry, as well as food and beverage, healthcare, and

cosmetics. Key exhibitors include ITOEN, a leading Japanese beverage
company, and AVITA, an innovative startup leveraging over 25 years of

research by Hiroshi Ishiguro to develop AI-driven solutions addressing societal
challenges.”

The 2025 edition has also attracted a significant number of Japanese startups

eager to explore investment and funding opportunities in the UAE, capitalising
on the country’s pro-business environment and support for emerging
enterprises. These startups will showcase their latest innovations to visitors,

investors, and business leaders through dedicated sessions highlighting

https://www.msn.com/en-ae/money/business-expos-and-conferences/second-edition-of-japan-
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