Page 3 - GAS PR REPORT - December 2023
P. 3
PR REPORT
General Authority of Sports
December 2023
2 Press Releases were issued for the General Authority of Sports
2 Statements were made for the General Authority of Sports
2 Media Invites were made for the General Authority of Sports
3 Speeches were made for the General Authority of Sports
8 Content Developments were made for the General Authority of Sports
The Press Releases were sent to all local, Pan Arab publications.
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,346,100
*Arabic Total Value of Spend 1:4 AED 5,384,400
English Total AED 261,000
*English Total Value of Spend 1:4 AED 1,044,000
TOTAL AED 6,428,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
