Page 3 - MINISTRY OF CULTURE PR REPORT - FEBRUARY 2025
P. 3
PR REPORT
Ministry of Culture
February 2025
1 Press Release was issued for Ministry of Culture
11 Interviews were secured for Ministry of Culture
1 Media Invite was circulated for Ministry of Culture
24 Content Development were made for Ministry of Culture
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 2,020,400
*Arabic Total Value of Spend 1:4 AED 8,081,600
English Total AED 1,015,700
*English Total Value of Spend 1:4 AED 4,062,800
TOTAL AED 12,144,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
