Page 3 - FUGRO PR REPORT JANUARY 2025
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PR REPORT
FUGRO
January 2025
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
A r a b i c T o t a l A E D 84,300
*Arabic Total Value of Spend 1:4 AED 337,200
E n g l i s h T o t a l A E D 28,500
*English Total Value of Spend 1:4 AED 114,000
TOTAL AED 451,200
*This calculation is based on the principle that editorials have four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
