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8/26/24, 2:06 PM RTA Gears Up to Celebrate Dubai Metro Anniversary
RTA Gears Up to Celebrate Dubai Metro Anniversary
Celebrations to feature diverse events and activities themed ‘15 Years on Track’
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Dubai. Roads and Transport Authority. 25 August 2024:
Under the theme '15 Years on Track,' Dubai’s Roads and Transport Authority (RTA) is preparing to celebrate the
15th anniversary of the Dubai Metro, an icon of public transportation in Dubai, with a range of promotional and
entertainment activities, surprises, and initiatives to bring joy to residents and visitors from all over the world.
This year’s celebrations are supported by a line-up of sponsors and partners, including Keolis-MHI, the operator of
Dubai Metro and Tram, as a Strategic Partner, along with LEGO Middle East, LEGOLAND Dubai, IGLOO, Al Jaber
Gallery, and Emirates Post as Campaign Partners.
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Among the key initiatives of the 15 -anniversary celebrations of the Dubai Metro entails Emirates Post issuing
limited edition Post Stamps dedicated to this occasion for collectors, and the launch of a Special Edition nol Card
by the RTA featuring the campaign’s logo and an exclusive design by LEGO Middle East. Additionally, Al Jaber
Gallery will offer a variety of souvenir products related to the Metro for this occasion.
LEGOLAND Dubai will host a celebration on 21 September 2024 for 'Metro Babies,' for children born on 9/9/2009
up to the same date in 2023. Parents of these children can register them through RTA’s website (www.rta.ae).
IGLOO will sell limited edition ice creams in the shape of Dubai Metro, with 5,000 of these ice creams containing a
.special code on the sticks. Those who find these codes will win one of 5,000 nol Terhaal discount cards
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