Page 3 - Centena Group PR Report - June 2024
P. 3
MEDIA MONITORING REPORT
(June 2024)
Centena Group
1 Press Release was issued for Centena Group
3 Interviews were conducted for Centena Group
1 Opinion Piece was issued for Centena Group
The press release was sent to all local, Pan-Arab, English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 217,500
*Arabic Total Value of Spend 1:4 AED 870,000
English Total AED 300,200
*English Total Value of Spend 1:4 AED 1,200,000
TOTAL AED 2,070,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
