Page 3 - INTERNATIONAL SOS PR REPORT DECEMBER 2023
P. 3
PR REPORT
International SOS
December 2023
2 Press Releases were issued for International SOS
1 Opinion Piece was made for International SOS
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,101,200
*Arabic Total Value of Spend 1:4 AED 4,404,800
English Total AED 412,200
*English Total Value of Spend 1:4 AED 1,648,800
TOTAL AED 6,053,600
Total Arabic Media Reach 622,441
Total English Media Reach 30,356,901
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
