Page 3 - FUGRO PR REPORT OCTOBER 2024
P. 3
PR REPORT
FUGRO
October 2024
2 Press Releases were issued for Fugro
1 Interview was conducted for Fugro
1 Speaking Engagement was made for Fugro
1 Content Development was made for Fugro
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 497,700
*Arabic Total Value of Spend 1:4 AED 1,990,800
E n g l i s h T o t a l A E D 252,300
*English Total Value of Spend 1:4 AED 1,009,200
TOTAL AED 3,000,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
