Page 3 - MFNCA PR REPORT - November 2024
P. 3

PR REPORT


                  Ministry of State for Federal National


                                             Council Affairs



                                             November 2024




               1 Press Release was issued for MFNCA

               5 Statements were issued for MFNCA

               1 Media plan was made for MFNCA
               10 Content Development were made for MFNCA

               The Press Release was sent to all local, Pan Arab English and Arabic publications.




               TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

               Arabic Total                                              AED                       3,572,800

                *Arabic Total Value of Spend 1:4                         AED                     14,291,200

               English Total                                             AED                          120,300


                *English Total Value of Spend 1:4                        AED                          481,200

               TOTAL                                                     AED                     14,772,400




               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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