Page 25 - AJMAN TOURISM PR REPORT - January 2025

1/20/25, 1:40 PM Ajman Department of Tourism Development Receives "5-Star" Rating for Its Website and Wins the Excellence Award under Al "Was…
The Global Star Rating System aims to enhance the efficiency of government services in
alignment with international standards, improve governmental performance, meet customer
needs with professionalism, and elevate the quality of life by streamlining government
procedures and reducing the time and effort required by individuals to access services.
The receipt of Al “Wasmi” category of the Ajman Excellence Program reflects its commitment to
launching proactive initiatives that promote Emirati culture and advance the tourism sector.
These initiatives include the “Sincerely Emirarti” program, which encompasses innovative
initiatives such as “Tourism Experiences,” “Holiday Homes,” “Infinite Talents,” and “Training Hotel
Chefs on Emirati Cuisine.”
H.E. Mahmood Khaleel AlHahsmi, Director General of the Ajman Department of Tourism
Development, stated: “We are honored to receive this prestigious rating, which reflects the
unwavering support of our wise leadership and their commitment to enhancing the quality of
government services to exceed customer expectations.”
He added that this achievement aligns with the UAE’s national agenda and government strategy
to elevate performance standards and position the UAE as a leader in adopting best practices in
government services, especially in the tourism sector. The department has developed a
comprehensive plan to qualify its service channels and staff under the UAE Program for
Distinguished Government Services, alongside implementing numerous initiatives aimed at
improving service quality.
H.E also emphasized that the award under Al “Wasmi” category of the Ajman Excellence
Program underscores the department’s dedication to launching proactive initiatives that
contribute to the development of the tourism sector. This aligns with the government’s vision to
foster a culture of innovation in service delivery and achieve comprehensive development goals
in the Emirate of Ajman.
The Ajman Excellence Program aims to strengthen the capabilities of government entities and
encourage them to adopt proactive mechanisms to address future challenges. It also seeks to
enhance government services to meet the highest global standards. The program focuses on
fostering innovation and flexibility to improve service efficiency, aligning with the leadership’s
vision of positioning the UAE as a global model for outstanding government services and
enhancing quality of life.

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