Page 103 - MBRF PR REPORT - APRIL 2025

4/28/25, 10:08 AM ADIBF showcases initiatives to boost public cultural, int...
attracting significant global participation. He noted that the foundation’s pavilion hosts over 100
diverse events, showcasing several key initiatives.

These initiatives include "Bil Arabi," "My Family is Reading," the "Dubai International Programme for
Writing," and "Knowledge Lounge," along with numerous seminars and panel discussions.

Bin Huwaireb emphasised that the fair is a key scientific and intellectual event, stressing the

importance of broad community involvement, especially among the youth, as reading is essential for
knowledge sustainability and cultural awareness.

Launched in 2013, the “Bil Arabi” is one of MBRF’s flagship initiatives aimed at promoting the Arabic
language globally, strengthening its use among youth on social media, and positioning it as a tool for
knowledge and innovation. The initiative focuses on increasing Arabic content on digital platforms,
developing research projects, and translating global resources into Arabic.

The "My Family is Reading" promotes daily reading habits within families by providing curated book
collections, including globally acclaimed works translated into Arabic, encouraging knowledge
enrichment across all age groups.

The "Dubai International Programme for Writing" supports emerging writing talents across various
fields, from science and research to literature and poetry, aiming to elevate them internationally.

Since its launch in 2013, the programme has become one of the foundation's key initiatives, providing
a nurturing environment for creativity and innovation. It has enriched the literary and intellectual
movement at local, regional, and global levels.

The "Knowledge Lounge" promotes quality reading as an integral part of daily life. It organises
interactive sessions connecting readers with authors, self-development coaches, and specialists to
foster deep discussions and idea exchanges.

This initiative enhances participants’ analytical and critical reading skills, encouraging intellectual
discussions. Its activities span all the Emirates and some Arab countries, creating inspiring
environments that stimulate intellectual engagement.

WAM

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