Page 58 - MBRF PR REPORT - APRIL 2025

4/17/25, 10:10 AM MBRF to Showcase Innovative Knowledge Initiatives at Abu Dhabi International Book Fair 2025
Foundation will use this opportunity to highlight its flagship programs, promote a strong culture of
reading, and establish strategic partnerships that support its long-term vision.

His Excellency Jamal bin Huwaireb, CEO of MBRF, said:

“Our participation in ADIBF aligns with our commitment to positioning Dubai
and the UAE as global leaders in knowledge and intellectual production.

Through this platform, we aim to enrich public discourse, encourage
innovation, and inspire future generations with impactful knowledge-driven
initiatives. The Book Fair also enables us to build meaningful collaborations
and expand the reach of our programs regionally and internationally.”

During the event, MBRF will spotlight key initiatives such as the Knowledge Lounge, the Digital

Knowledge Hub, the Dubai International Program for Writing (DIPW), and the Bil Arabi initiative.
These will be presented through interactive workshops, discussion panels, and knowledge-sharing
sessions involving notable authors, thought leaders, and creatives.

Additionally, the Foundation will host sessions under the KnowTalks initiative, organized in
collaboration with the United Nations Development Programme (UNDP), to explore emerging global

knowledge trends and insights. These dialogues aim to connect intellectuals and experts across
disciplines, further reinforcing the UAE’s commitment to thought leadership and global knowledge
exchange.

MBRF’s participation comes as part of a broader strategy to enhance the societal knowledge

infrastructure, promote reading and writing, support youth and creators, and encourage innovation in
digital publishing. Last year’s edition of ADIBF welcomed over 1,350 publishers from 90 countries,
including 145 first-time exhibitors and 12 new participating nations. The fair featured more than 2,000
events and attracted a prominent lineup of authors, philosophers, and cultural influencers.

As MBRF returns to this major literary gathering, it continues to strengthen its presence in regional

and international forums, affirming its central role in shaping a prosperous, knowledge-based future for
the UAE and the Arab world.

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