Page 10 - ME FITOUT PR REPORT - August 2025

Clients Are Looking For Spaces That Reflect Who They Are
sustainable operations. Furthermore, we leverage software-driven optimisation systems that
reduce excess usage, highlighting our commitment to advancing sustainability and circular
economy principles without compromising on quality or precision.

Q. Luxury is second nature in the UAE, and clients today expect a flawless finish and
distinct brand storytelling. How do you balance high expectations with realistic budgets and
timelines?

In a market like the UAE, where luxury is the standard and every space is expected to tell a unique
story, there’s no room for compromise on quality. However, luxury also demands efficiency. Our
approach is built on delivering high-end outcomes while managing time and budgets smartly
through our integrated, in-house manufacturing, advanced technology and project delivery model.
We seamlessly control the full production cycle from consultation to design and joinery to
upholstery and finishing, reducing dependency on external suppliers, minimising coordination
delays, and maintaining stringent quality control.

Furthermore, early collaboration with clients enables us to match client ambitions with budget
realities, ensuring transparent costing and value engineering. In addition, our agile project
management framework, structured around Critical Path Methodology, allows teams to monitor
progress and adapt quickly to any changes without compromising quality. This unique synergy of
craftsmanship, technology, and disciplined management enables us to create sophisticated brand
stories and luxurious environments.

Q. Looking at the next five years, what’s your outlook for the UAE and global fit-out
industry?

We believe that, in the coming years, there will be a rise in local manufacturing accompanied by
reduced reliance on imports, led by government initiatives like the ‘Make it in the Emirates’ event
and ‘Vision 2030’, which highlight the nation's broader economic diversification strategies.

Moreover, as advanced technologies like AI and automated systems continue to grow, the industry
workforce will require upskilling to blend craftsmanship with digital tools, creating a hybrid skillset
essential for next-gen fit-outs. Sustainability will also continue to be a major growth enabler, with
circular economy models, waste reduction, and eco-friendly materials emerging as industry
standards.

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