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Feature Article

Global coffee landscape shifting from traditional techniques to

smart machines and technologies

Being one of the world's most widely used commodities, coffee has always been greatly
influenced by significant economic and social trends. In recent years, the industry has

experienced substantial changes, aligning with global trends such as technological integration,

eco-consciousness, and customisation. With coffee being considered a daily staple in the

modern world, the ripple of this increased attachment can be witnessed in global coffee

markets. In the Middle East, where coffee is considered a tradition that has been woven into

the fabric of the region, the strong gusts of this transformation can be sensed.

With advanced technologies infiltrating every facet of human life, they are also reshaping

traditional coffee consumption trends. The innovative concept of Digital Brew adds a new

layer of convenience to the coffee landscape by skilfully merging traditional practices with

cutting-edge technology. From smart brewing to blockchain traceability and virtual tasting,
these advanced technologies are transforming the coffee industry to be more personalized,

transparent, and sustainable. These changes are not limited to the dynamic Middle East coffee
industry but are also evident in the global market.

According to reports the worldwide consumption of coffee is expected to grow 4.47 per cent,

annually. This market report signifies the necessity to elevate the industry practices to

seamlessly cater to the growing needs. In line with this, cutting-edge solutions equipped with

Artificial Intelligence (AI), Internet of Things (IoT) connectivity, and advanced brewing

algorithms are opening vast possibilities.