Page 3 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023_Neat
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PR REPORT
World of Coffee
November 2023
1 Press Release was issued for World of Coffee
1 Feature Article was made for World of Coffee
1 Content Development was made for World of Coffee
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 417,500
*Arabic Total Value of Spend 1:4 AED 1,670,000
English Total AED 414,600
*English Total Value of Spend 1:4 AED 1,658,400
TOTAL AED 3,328,400
Total Arabic Media Reach 6,797,547
Total English Media Reach 466,900
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
