Page 3 - HIMA REPORT - FEBRUARY 2024
P. 3
PR REPORT
HIMA
February 2024
2 Press Releases were issued for HIMA
1 Content Development was made for HIMA
The Pess Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 151,500
*Arabic Total Value of Spend 1:4 AED 606,000
English Total AED 696,500
*English Total Value of Spend 1:4 AED 2,786,000
TOTAL AED 3,392,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
