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6/9/25, 9:24 AM Majra – National CSR Fund honours top 20 CSR projects at inaugural Sustainable Impact Challenge 2025 | Web Release

BUSINESS AND ECONO…
Majra – National CSR Fund Honours Top 20 CSR Projects At Inaugural Sustainable Impact
Challenge 2025

By Editor_wr On Jun 5, 2025
National CSR Fund recognised the top three winning projects and honoured 17 other initiatives shortlisted for the inaugural edition of Sustainable Impact Challenge 2025,
during a prestigious awards ceremony held at the SEE Institute in The Sustainable City, Dubai. Held under the patronage and in the presence of H.E. Abdulla bin Touq Al
Marri, Minister of Economy and Chairman of Majra’s Board of Trustees, alongside

prominent figures, such as H.E. Hessa Bint Essa Buhumaid, Director General of the Community Development Authority, the event celebrated innovative initiatives
that created tangible impact in the nation’s sustainability landscape.

H.E. Abdulla bin Touq Al Marri said: “The UAE is deeply committed toward developing national strategies and programs that uphold social responsibility and encourage
sustainable practices across all sectors. At Majra, we are pleased to play a key role in this effort by fostering collaboration and building strong partnerships with the private
sector. The launch of the first edition of the Sustainable Impact Challenge, which will be held annually, reflects our mission to instil corporate CSR values and nurture a
culture of sustainable development. Through this initiative, we aim to support impactful private sector projects that align with the national agenda, contribute to the
achievement of the Sustainable Development Goals (SDGs), and promote responsible business practices. This is in line with our broader commitment to shaping a more
resilient and sustainable future in accordance with the ‘We the UAE 2031’ vision.”

The Sustainable Impact Challenge is a national platform designed to identify and celebrate outstanding CSR initiatives led by private sector companies, third-sector
organisations, universities, and other institutions. It reflects Majra’s firm dedication to empowering these vital contributors and directing their efforts toward sustainable
development. By recognising impactful initiatives, the Challenge further supports the UAE’s broader national drive to achieve the Sustainable Development Goals (SDGs)
and promotes the adoption of CSR and sustainability practices across all major sectors.

In her speech, H.E. Hessa Buhumaid affirmed the pivotal role played by Majra through the launching of such CSR initiatives and the identification of effective private
sector leadership that would enhance social impact. H.E. highlighted the importance of this Challenge as the first initiative showcasing projects with significant
environmental, economic, and social impact in conjunction with the prestigious ‘Year of Community’ program. Her Excellency praised the

efforts of the third sector in providing valuable contributions and actively tackling social, environmental, and economic issues.

The top three winners included HeroGo, for its project ‘Empowering the GCC to access better quality and more affordable groceries while eliminating food waste’; Thiqa
Education’s ‘1 Dirham makes an impact’ initiative; and Distant Imagery Solutions’ ‘Rooted in Innovation UAE Engineered Drones Transform Mangrove Restoration’
initiative. Together, they were awarded a total cash prize of AED 600,000 in recognition of their exceptional contributions to sustainable development in the UAE.
Additionally, the other shortlisted sustainability initiatives were acknowledged for their outstanding efforts and given the opportunity to showcase their project outcomes.

Sarah Shaw, CEO of Majra, said: “We are delighted to identify and honour the innovative, impactful projects through the Sustainable Impact Challenge 2025. These
initiatives highlight the pivotal role of private sector firms in driving sustainable change. At Majra, we look forward to relentlessly supporting such efforts that contribute to
the UAE’s vision for a sustainable, inclusive and resilient future.”

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