Page 3 - ADCMC PR REPORT - OCTOBER 2024
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PR REPORT
Emergencies, Crises and Disasters
Management Centre Abu Dhabi
October 2024
4 Press Releases were issued for ADCMC
1 Media Invite was circulated for ADCMC
12 Interviews were secured for ADCMC
10 Content Development were made for ADCMC
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,503,800
*Arabic Total Value of Spend 1:4 AED 6,015,200
English Total AED 850,700
*English Total Value of Spend 1:4 AED 3,402,800
TOTAL AED 9,418,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
