Page 3 - Savoye PR Report - February 2024
P. 3

MEDIA MONITORING REPORT
                                                    (February 2024)




                                                       Savoye



               1 Interview was conducted for Savoye.
               1 Opinion Piece was issued for Savoye.


               TOTAL VALUE  -  ARABIC &  ENGLISH PRESS  RELEASES IN UAE
               AED.


                English Total                                            AED                 12,000

               *English Total Value of Spend 1:4                         AED                 48,000

                TOTAL                                                    AED                 48,000


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
   1   2   3   4   5   6   7   8