Page 3 - DUBAL HOLDING PR REPORT - SEPTEMBER 2024
P. 3
PR REPORT
DUBAL Holding
September 2024
2 Content Development were made for DUBAL Holding
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 94,700
*Arabic Total Value of Spend 1:4 AED 378,800
English Total AED 2,300
*English Total Value of Spend 1:4 AED 9,200
Total AED 388,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
