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Each visit will include a series of official meetings and events designed to highlight tourism offerings, share best practices and
explore new avenues for future collaborations.
Through this roadshow, the Department seeks to attain several strategic objectives, including raising international awareness of
the emirate as a unique tourist destination, introducing the Indian market to its major attractions and strengthening partnerships
with global tourism stakeholders.
Additionally, it aims to drive tourism growth, boost visitor numbers and tourism revenues, and contribute to the local economy by
growing hotel income and generating new job opportunities, while attracting further investments to the tourism sector.
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