Page 165 - AJMAN TOURISM PR REPORT - SEPTEMBER 2025

9/23/25, 9:39 AM Ajman, UAE Launches Promotional Roadshow in China to Strengthen Tourism Partnerships and Expand Global Presence - Travel …
undergoing accelerated growth, which underscores the importance of showcasing the emirate’s diverse
attractions. Cultural landmarks, pristine beaches, and modern entertainment facilities make Ajman a
standout destination, drawing international tourists looking for unique and high-quality experiences.
The Importance of the Chinese Market
The Chinese market has been recognized as one of the fastest-growing sources of international tourism.
Ajman’s initiative to strengthen ties with this market is seen as a strategic move to diversify its tourism
offerings. During the roadshow, ADTD will explore several new collaboration opportunities, ensuring that
Ajman continues to be a competitive destination for Chinese tourists, who are known for their interest in
international travel, luxury experiences, and cultural exchanges.
The roadshow will also serve as a platform to promote Ajman’s ongoing and future tourism projects,
which will elevate the emirate’s status as a premium tourist destination. These projects are designed to
enhance the overall visitor experience, integrating modern amenities with the region’s rich cultural heritage
and picturesque landscapes.
Showcasing Ajman’s Unique Tourism Offerings
Ajman is already home to several high-end attractions and services that appeal to a broad range of
tourists, and the roadshow aims to further highlight these offerings. The city’s luxurious resorts, historic
sites, and entertainment venues are key selling points in this promotional campaign. Additionally, ADTD
is committed to presenting Ajman’s natural beauty through its beautiful beaches and serene landscapes,
which provide the perfect backdrop for relaxation and adventure alike.
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The roadshow is expected to feature immersive experiences that give potential Chinese visitors a taste
of Ajman’s authentic Emirati hospitality. From gourmet dining experiences to cultural and historical tours,
the focus is on offering visitors an unforgettable journey that blends relaxation with cultural exploration.
Furthermore, Ajman’s tourism strategy includes investments in sustainable tourism that will benefit both the
environment and the local economy. The city’s growth in the tourism sector is directly tied to the
development of sustainable infrastructures, including eco-friendly hotels, resorts, and tourism-related
services. These developments not only enhance the visitor experience but also ensure the preservation of
Ajman’s natural resources for future generations.
Economic Impact and Future Prospects
The ADTD’s roadshow represents a crucial step toward attracting more international investments into
Ajman’s tourism sector. By fostering strong relationships with Chinese industry leaders, the department
hopes to unlock opportunities for increased tourism revenues, job creation, and a higher volume of
tourism investments. These efforts are expected to contribute significantly to Ajman’s economic
diversification plans, as tourism becomes a driving force in the emirate’s broader economic strategy.
Moreover, ADTD’s promotion of Ajman as a premier tourism destination is designed to enhance hotel
revenues and create employment opportunities in various sectors, including hospitality, entertainment,
and retail. The increased tourism traffic will also support local businesses and boost Ajman’s visibility in the
global tourism market, helping it compete with more established destinations.
Building Long-Term Relationships with Chinese Tourists
ADTD’s initiative is part of a broader effort to build long-term relationships with Chinese tourists. This
relationship is built on mutual respect, understanding, and shared values, with a focus on offering
Chinese visitors exceptional experiences tailored to their preferences and cultural expectations. The
roadshow is an important component of ADTD’s strategic approach to engaging with international markets
and driving sustainable growth within Ajman’s tourism sector.
H.E. Alhashmi concluded that the Ajman Department of Tourism Development remains committed to
expanding its global tourism reach. Through partnerships with international players like those in

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