Page 189 - AJMAN TOURISM PR REPORT - SEPTEMBER 2025

9/15/25, 4:22 PM Big Bad Wolf roars into Ajman for book lovers — Arabian Post
Big Bad Wolf roars into Ajman for

book lovers

Ajman is preparing to host the Big Bad Wolf book
sale for the first time, as the world’s biggest

travelling book fair descends on the emirate. The
sale runs from 25 September to 5 October 2025 at

Youth X HUB, open daily from 10 am to 9 pm, with
free admission throughout.

Book enthusiasts can explore more than 250,000
titles across genres—from children’s stories to

science fiction, self-help and cookbooks—offered at
discounts of up to 90 per cent. Titles start from just AED 2. This edition marks Big Bad Wolf’s Ajman

debut, with the emirate becoming the 51st stop in the event’s Middle East expansion. Indeed, the
guest experience promises to “roar into Ajman for book lovers”.

Representatives at a press conference on 4 September outlined the significance of hosting Big Bad
Wolf in Ajman, asserting it underlines the emirate’s growing cultural and educational ambitions.

Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development,
described the event as a reflection of Ajman’s commitment to enriching its cultural landscape,

advancing literacy, and increasing access to knowledge.

A D V E R T I S E M E N T

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