Page 200 - AJMAN TOURISM PR REPORT - SEPTEMBER 2025

The exhibition is held in cooperation with the Government of Ajman, and with the support of the
Sharjah Book Authority In strategic partnership with the Office of Special Educational Affairs in
Ajman and the Ajman Youth Center.
The official announcement came during a press conference held yesterday at the Ajman Youth
Center. Representatives of the Ajman government, the Tourism Development Department, and a
number of publishers were present.

Mahmoud Khalil Al Hashemi, Director General of the Tourism Development Department in Ajman,
stressed that hosting the exhibition reflects the emirate’s commitment. It supports culture and
knowledge and promotes reading in society.
For his part, Andrew Yap, founder of the exhibition, pointed out that the goal of “Big Bad Wolf” is to
make reading accessible to everyone around the world.

He considered that books are not a luxury, but a right for everyone.

The “Big Bad Wolf” initiative was launched in 2009. It expanded to include more than 50 cities in 17
countries. This is with the aim of promoting literacy and spreading the culture of reading.
Ajman is its 51st stop in the Middle East, offering a unique experience for book lovers of all ages
With a wide selection of books in various fields, from fiction and science to children’s books and
self-development.

https://www.wam.ae/en/article/bljfayk-ajman-hosts-big-bad-wolf-largest-book-fair-world