Page 40 - Metro Brazil PR Report - March 2024

UAE Business: Metro Brazil expands footprint to Saudi Arabia

Alaa Kara Ali, CEO of Metro Brazil, commented: “Our expansion

into the KSA market marks a pivotal milestone in our journey.

This strategic step reaffirms our unwavering commitment to

innova on, customer-centricity, and global growth. Our mission

is to provide unparalleled choices in luxury fashion shapewear,

tailored precisely to the discerning tastes of customers across

the KSA region. Thorough market research studies were

conducted by our team of experts to understand Saudi

consumers’ demands, preferences, and purchasing habits.

Ul mate des na on
“With a steadfast focus on technological innova on, we will

deliver a seamless and secure shopping experience that

precisely caters to the unique demands of the market. We look

forward to establishing the company as the ul mate

des na on for premium Brazilian brands through various

strategic partnerships and investments, thereby enriching

individuals’ confidence.”

Metro Brazil’s research is centred on customising online

shopping experience to successfully meet the expecta ons of

KSA customers by taking into account the cultural nuances and

fashion trends as well as incorpora ng local payment methods.

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