Page 62 - Metro Brazil PR Report - March 2024

Metro Brazil expands footprints in KSA to contribute to booming retail and eCommerce market

Metro Brazil expands footprints in KSA to contribute to booming retail
and eCommerce market

• The company's expansion is a result of thorough research on customer expectations, cultural
nuances, fashion trends, and local payment methods.
• The Saudi Arabia shapewear and stocking market is projected to reach a market size of more than
USD 7 million by 2028
UAE, March 12, 2024: Metro Brazil, the leading retail and eCommerce company for Brazilian
shapewear in the Middle East, expanded its operations into the ;Kingdom of Saudi Arabia (KSA) with
its commitment to enhance the growing retail sector. Projections indicate a substantial expansion of
the KSA retail market,anticipated to reach USD 54.46 billion by 2028. Metro Brazil is poised to
leverage this growth with its state-of-the-art eCommerce platform, and best in class products,
addressing the evolving demands of the fashion retail market.
Notably, the Saudi Arabian eCommerce market is expected to grow at a compound annual growth
rate (CAGR) of 15.01 per cent to reach USD 27.37 billion by 2029. This upward trajectory in
eCommerce revenue is poised to make a significant and positive impact on the overall economy of
KSA. The growth of the market is attributed to several factors such as rising consumer spending
power and economic diversification under Vision 2030, aiming to boost productivity and become one
of the largest economies in the world, especially in line with their plans for Riyadh Expo 2030.
By expanding into the region, Metro Brazil aims to tap into the thriving market, leverage opportunities
for growth, and contribute significantly to the flourishing economy, all while adhering to their global
expansion goals.

Alaa Kara Ali, CEO of Metro Brazil, commented: “Our expansion into the KSA market marks a pivotal
milestone in our journey. This strategic step reaffirms our unwavering commitment to innovation,
customer-centricity, and global growth. Our mission is to provide unparalleled choices in luxury
fashion shapewear, tailored precisely to the discerning tastes of customers across the KSA region.
Thorough market research studies were conducted by our team of experts to understand Saudi
consumers’ demands, preferences, and purchasing habits. With a steadfast focus on technological
innovation, we will deliver a seamless and secure shopping experience that precisely caters to the
unique demands of the market. We look forward to establishing the company as the ultimate
destination for premium Brazilian brands through various strategic partnerships and investments,
thereby enriching individuals’ confidence.”
Metro Brazil’s research is centred on customising online shopping experience to successfully meet
the expectations of KSA customers by taking into account the cultural nuances and fashion trends as
well as incorporating local payment methods. While the KSA eCommerce market is growing
positively, the UAE market is projected to reach USD 9.2 billion in 2026, creating an opportunity for
Metro Brazil's success in both these markets.
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