Page 3 - UNION PROPERTIES PR REPORT - October 2024
P. 3

PR REPORT


                                       Union Properties



                                                 October 2024



                 2 Press Releases were issued for Union Properties
                 1 Statement was issued for Union Properties
                 1 Event was submitted for Union Properties

                 4 Interviews were conducted for Union Properties
                 11 Content Development were made for Union Properties

                 1 Additional work was made for Union Properties
                 The Press Releases were sent to all local, Pan Arab English and Arabic publications.



                 TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

                 Arabic Total                                                     AED           550,700

                  *Arabic Total Value of Spend 1:4                     AED                 2,202,800

                 English Total                                                        AED           418,200

                  *English Total Value of Spend 1:4                    AED                 1,672,800

                  TOTAL                                                AED                 3,875,600


                 *This calculation is based on the principle that editorial has four times the value of paid-for
                 advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
                 is four times more than paid-for advertising.
   1   2   3   4   5   6   7   8