Page 183 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

5/18/23, 10:32 AM Business Growth Opportunities and Emerging Industry Trends in the Spotlight on Day 2 of CABSAT 2023 – Middle East
UAE was also held in the pavilion to fortify relations between the two countries and encourage collaboration within the
industry.

CABSAT also provided over 21 French companies with the chance to present their technological innovations, promote
La French Tech, and build alliances with businesses from the Middle East, as well as other nations like Turkey or India.
France further highlighted its goal to adapt and capitalise on its film and audio-visual industry’s assets, which are among
the most diverse and dynamic in the world in terms of creativity, originality, artistic expertise, and skills ranging from
direction and production to post-production.

The event proved to be a successful networking opportunity, with business deals being struck amongst attendees.

Arabsat announced the signing of a Memorandum of Understanding (MOU) with Loft Orbital (Loft) to collaborate on
the mission definition for a future infrastructure in low earth orbit (LEO). Both companies will work together to create the
infrastructure that will cater to the needs of various sectors of Arabsat’s customers.

Exhibitors praised the three-day exhibition for the host of opportunities it offers to the industry to present breakthrough
innovations to peers, potential investors, and decision-makers.

Philipp Glänzel, General Manager – CTO, Qvest Dubai, said: “CABSAT 2023 has been pivotal for us, not only because
it has been a home game for our Qvest team in the MENA region, but also for providing us with an excellent opportunity
to interact with industry partners and customers, especially with cloud-based technologies creating new possibilities for
content creation, management, and delivery. We are convinced that a strong tech stack will be the key differentiator
going forward to establish reliable hybrid integrations in both on-prem and multi-cloud environments. Furthermore,
platforms like CABSAT will undoubtedly increase our potential for strategic alliances and ensure a reliable forum to
expedite the adoption of current market trends.”

Jonas Michaelis, Head of Operations, Techtriq, stated: “At CABSAT 2023, our focus was on generative Artificial
Intelligence tools, as they offer tremendous potential to media companies both in the MENA region and worldwide. For
instance, we completely integrated ChatGPT into qibb in January of this year, providing us and our customers with
improved options for even more efficient professional media workflows in our cloud-based integration platform. With our
participation, we were able to highlight the competitive advantages of these tools and look forward to their widespread
adoption for the sector’s advancement.”

For the first time, this year CABSAT is co-located with the inaugural edition of Integrate Middle East, which brings
together the region’s global professional audio-visual (Pro AV) and media technology communities.

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