Page 374 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

5/8/23, 10:22 AM Exciting new developments are in store for media and entertainment technology at CABSAT 2023, kicking off at DWTC in one week
premier industry B2B event will introduce new features for visitors, including an on-site Virtual
Production Studio, CABSAT Podcast, and more.

Created and driven by PixoJam, the Virtual Production Studio will offer guidance, best practices,

and other information to filmmakers looking to utilise virtual sets for movies, TV shows,
commercials, and live events, as well as showcasing a sustainable solution for the industry that cuts

down on environmental impact.

"Through innovative virtual production technology, we are building a sustainable film industry that
significantly minimises waste and helps to reduce environmental impact. This is an excellent

platform for us as we align our goals with the UAE's year of sustainability and educate others on the
benefits of virtual production. By leading the way towards an eco-friendly filming solution for the
entertainment industry, we hope to create a better future for our planet." Azin Samarmand, General

Manager at PixoJam Virtual Production, stated.

The attendees will also have the chance to experience red carpet moments seen at the Grammys
and the Oscars through the GlamBot- a high-speed camera that fixes onto a robotic arm that

captures slow-motion reels, using a very high frame rate for its signature “glam” look. Now a fixture
at Hollywood events, the GlamBot’s complex but effective camera technology is in the region for the
first time and will be making its debut at CABSAT.

Also new for 2023, the CABSAT Podcast will be hosted by Dalma Electronics to inaugurate a
MENA-based podcast studio that is open to all emerging content creators of the region. New
episodes of the podcast will be recorded live at the show with technologists, creative professionals,

and business leaders and be available online.

Popular features returning for this year’s edition include broadcasts by CABSAT TV and tours of
Dubai Studio City, a comprehensive community dedicated to the media and entertainment industry

in Dubai.

Majed Al Suwaidi, Senior Vice President of Dubai Media City, Dubai Studio City and Dubai
Production City – TECOM Group, said: “Dubai is primed to advance and transform the regional

media landscape. Whether it’s catering to the fast-changing preferences of diverse audiences or
embracing digitisation, our emirate remains a key player in the future of media innovation. Our
strategic partnership with CABSAT serves our vision to secure Dubai’s position as the capital of

Arab Media and attract transformative players to the region, in line with the Dubai Economic
Agenda ‘D33’ and Dubai Creative Economy Strategy. We are thrilled for the return of CABSAT to
build bridges between our global creative ecosystem and major stakeholders in the industry.”

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