Page 40 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

innovative production and broadcast technologies that have the potential to further boost the
entertainment market in the MENA region.

Amongst exhibitors at the show will be Ofir Benovici, Chief Executive Officer of the Turkish

production company, Zero Density. He said: “As a pioneer in virtual studio, AR, XR, and real‐time
graphics, we aim to revolutionise the broadcast, live events, and e‐sports sectors by

implementing cutting‐edge technologies. Our virtual studio solutions, including the Unreal

Engine Native platform, Reality Engine, which features a real‐time compositing system and its
built‐in keying technology, Reality Keyer, have been employed by some of the biggest companies

worldwide for major events ranging from the Olympics to the FIFA World Cup. Through CABSAT,

which provides an excellent platform to present our cutting‐edge solutions, we intend to boost
our network and reshape the future of the regional broadcast sector. In addition, we seek to

explore new possibilities for growth in the industry.”

Addressing the mega technology trends, the broadcasting industry has latterly become more
reliant on Video on Demand (VOD). By the end of 2023, it is anticipated that the VOD sector will

generate USD 174.80 million in revenue, which will expand at an annual rate of 5.04 per cent to

reach a projected market volume of USD 215.7 million by 2027. With a market volume of USD
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157.10 million in 2023, Video Streaming (SVoD) is considered to have the biggest potential.
Currently, the most lucrative monetisation strategy is SVoD, which makes up the largest portion

of the OTT (over‐the‐top) industry. As the broadcast television industry is evolving, and it must
adapt to stay relevant by shifting from being a TV broadcaster to an all‐encompassing

broadcaster.

Pavel Potuzak, CEO of Aveco, said: “CABSAT provides the perfect opportunity to assemble the
entertainment and media communities from around the MEASA region under one roof to

highlight the most recent technological breakthroughs and innovations in creating the next

generation of content. We are thrilled to be a part of this landmark event, with Harmonic the
worldwide leader in video delivery technology and services at our booth, and to share our recent