Page 406 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

5/8/23, 10:26 AM CABSAT 2023 gets ready to explore new trends and technology in the industry. - Free Online Library

CABSAT 2023 gets ready to explore new trends and

technology in the industry.

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CABSAT 2023 is set to kick off this month at the Dubai World Trade Centre (DWTC), which is being organised in strategic
partnership with Dubai Studio City, a member of TECOM Group.

CABSAT will be held from May 16 to 18, 2023, and is set to attract more than 14,000 visitors, more than 340 exhibitors
from 400 brands, and 75 regional and global speakers. The 29 th edition of the premier industry B2B event will introduce
new features for visitors, including an on-site Virtual Production Studio , CABSAT Podcast, and more.

Developed and driven by PixoJam , the Virtual Production Studio offers filmmakers guidance, best practices, and other
information on how to use virtual sets for films, TV shows, commercials, and live events, as well as a sustainable solution
to reduce environmental impact in the industry.

Speaking about the event, Azin Samarmand, General Manager at PixoJam Virtual Production, said: "Through innovative
virtual production technology, we are building a sustainable film industry that significantly minimises waste and helps to
reduce environmental impact. This is an excellent platform for us as we align our goals with the UAE's year of sustainability
and educate others on the benefits of virtual production. By leading the way towards an eco-friendly filming solution for the
entertainment industry, we hope to create a better future for our planet."

The attendees will also have the chance to experience red carpet moments seen at the Grammys and the Oscars through
the GlamBot- a high-speed camera that fixes onto a robotic arm that captures slow-motion reels, using a high frame rate
for its signature "glam" look. Now a fixture at Hollywood events, the GlamBot's complex but effective camera technology is
in the region for the first time and will be making its debut at CABSAT.

Also new for 2023, theCABSAT Podcastwill be hosted by Dalma Electronics to inaugurate a MENA-based podcast studio
that is open to all emerging content creators of the region. New episodes of the podcast will be recorded live at the show
with technologists, creative professionals, and business leaders and be available online.

Popular features returning for this year's edition include broadcasts by CABSAT TV and tours of Dubai Studio City, a
comprehensive community dedicated to the media and entertainment industry in Dubai.

Majed Al Suwaidi, Senior Vice President of Dubai Media City, Dubai Studio City and Dubai Production City -- Tecom Group,
said: "Dubai is primed to advance and transform the regional media landscape. Whether it's catering to the fast-changing
preferences of diverse audiences or embracing digitisation, our emirate remains a key player in the future of media
innovation. Our strategic partnership with CABSAT serves our vision to secure Dubai's position as the capital of Arab Media
and attract transformative players to the region, in line with the Dubai Economic Agenda 'D33' and Dubai Creative
Economy Strategy. We are thrilled for the return of CABSAT to build bridges between our global creative ecosystem and
major stakeholders in the industry."

In light of the success of its debut in 2022, CABSAT 2023 will also reprise theCo-Production Salonthat aimed to encourage
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